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On the left-hand side panel, click on the вЂњKeywordsвЂќ link. To add negative keywords, login to Google Adwords account. This is a great way to enhance the relevancy, in turn, the quality score and at the same time reach large audiences. Google Ads provide a way to ignore these keywords by adding them to the negative keywords list. Since its a broad match, the Ads kept showing when people searched for keywords like вЂњonline baking classesвЂќ, вЂњbaking recipesвЂќ, etc. For example, they used keywords like вЂњbakingвЂќ, вЂњonline bakingвЂќ вЂњbaking productsвЂќ. After their Ads start running, they see that they are paying for the clicks that arenвЂ™t adding any value to their business. They are using a broad match keywords for maximum audience reach. Add Negative KeywordsД¬onsider a scenario, a baking products eCommerce company which is newly established and is trying to reach a larger set of audience by search Ad campaigns.

Once you Ads go live, here are a few things you can look for and take appropriate actions to optimize your keywords. Until you put up relevant keywords in your Ads and run them you never know which of them are going to out-perform or under-perform.

A poor Quality Score can cause damage to your CPC and the performance of your Ads. Knowing the right keywords can get you a higher CTR which is one of the factors considered for the Quality Score(QS). Keywords are the key elements of your Ads. HereвЂ™s an ultimate guide to optimize Google Ads search campaigns.

For effective utilization of the marketing budget, optimization of Google Ads search campaign is crucial for higher Clickthrough Rates(CTR), lower Cost Per Click(CPC) and a higher Return On Investment(ROI). This is where optimization comes into the picture. The opportunity to present your business in front of your target audience at the right time and to convert them as valuable customers.ДЄs you know, Google Ads is where it all starts but is it just enough to create the Ads here, keep your fingers crossed and expect business growth? No, not enough. I hope you are now getting a picture of how huge this opportunity is. Hubspot mentions that 85% of mobile traffic is captured by Google. Also, the average person performs 3-4 searches every single day. Being the most popular search engine, as per SEO Tribunal, on any given day, Google receives over 63000 searches per second. You can assess by yourself how big of a platform is this, by going through these facts about the Google search engine. Can there be a better platform than the Google search engine itself to advertise your products and services? Definitely not. Now, let's dig deeper into one of the channels of paid media which is advertising, advertisement of your products and services. You succeed and reach your goals only when you concentrate on the usage of appropriate channels available in each of the owned, paid and earned media for your website. The same applies when you just concentrate on getting your Ads up and running, ignoring the other factors. You cannot just put 100% efforts on optimizing your website for SEO and think you have done enough to reach your goals. Lastly, paid media is about advertising(PPC, display, etc), retargeting, paid content promotions, etc. Owned media is about your website, blogs, etc that you own and is distinctive to your brand. Earned media is about social sharing, reviews, mentions, reposts, etc. Do you reckon that channelizing your digital marketing efforts towards either of the owned or paid or earned media alone isnвЂ™t sufficient enough to succeed? Firstly, What are these owned, paid or earned media? To explain in brief, these are the different mediums available for digital marketing.

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